The emergence of customer experience as a competitive battlefield means it’s more important than ever to to build a clear picture of who is behind a transaction.

But don’t just take our word for it. The power of email risk assessment recently received an endorsement from the world’s leading global information services company, Experian:

Email address is now an integral part of verification and identity risk assessment checks, much like name, address, Social Security number, date of birth and even phone number. In fact, because of the opportunity to analyze a deeper set of attributes around an email account, it often proves more valuable.

On average, 3.5 billion people have 1.7 billion email addresses. 91% of people keep their email for more than two years and 51 percent of people have the same email for more than ten years.

Email intelligence offers companies rich profile information, even work history, that companies can use to quickly verify if a person is who they say they are.

Experian has teamed up with several industry leaders including Emailage to offer enhanced intelligence to help companies verify identities and reduce instances of fraud through their CrossCore platform.

Both email verification and email attributes help strengthen the ability for businesses or agencies to perform international identity checking.

You can read the full release here.