This was our team’s first time attending Lendit Europe. We were very excited and it turned out to be a truly fantastic event.

The best part was connecting with new people and our customers to see what challenges they face.

Because we are all about working together to fight online fraud, we’d like to share a few trends and takeaways we noticed.


The biggest things on everyone’s mind are similar to the rising online fraud threats that we see affecting other regions, including:

  • Balancing customer experience with fraud controls
  • Loan stacking
  • KYC/identity validation
  • Complex compliance and regulatory issues

However, in Europe the scale of these issues is much larger.

Protecting digital presence has become a priority for companies doing business online. This is especially true in established industries such as finance. To compound matters, the European market also must face concerns with cross-border transactions and regulatory climates which differ from country-to-country.

Another unique challenge for the European market is financial regulatory requirements aimed at tackling privacy and security issues. Specifically, new data regulation (such as GDPR and PSD2 legislation) will have a wide-ranging impact on the way businesses handle customer data.

That is not even to mention differing languages, cultures, geographies and regulatory bodies. This makes the challenge of fighting back against emboldened fraudsters clear and present.

Customer experience vs. fraud prevention

Significant ID verification is already required before approval of new customers. For example, in some countries, you cannot apply for an account or credit card without visiting a physical branch. However, in the UK you can apply online. But in most cases, you still must visit a branch to show physical identification. Then, confirmation letters are sent by mail.

Just like in other regions, a delicate balance must occur between rejecting fraudsters and approving trustworthy customers. A lot of revenue hangs in the balance.

Because when you stop a fraudster, that’s a one time loss prevented. But every time you deny or delay a perfect customer by imposing more controls, you risk losing lifetime value.

That’s why we started with the email address and have focused entirely on making our core product better. As a result of that investment, today we are linking IP addresses, name, addresses, devices and phones to the email, so we can deliver deep link analysis and robust risk profiling.

It was truly an excellent experience to connect with the people we work alongside every day in the fight against fraud. We look forward to using these insights to evolve our product and bring even more members into our global fraud network.

Click here to discover how to use the email address for powerful online fraud risk scoring.