The transition to credit cards with chips is leading to a spike in online fraud. While credit card chip readers may have led to fraud reduction for brick-and-mortar businesses, fraudsters have found a new way to cause trouble: online fraud using e-commerce and other card-not-present transactions.

But despite this new reality, the biggest challenge facing companies isn’t necessarily online fraud. Instead, it’s maintaining the delicate balance between rejecting fraudsters and approving trustworthy customers. A lot of revenue hangs in the balance. When you stop a fraudster, that’s a one time loss. But every time you deny a perfect customer, or send them to manual review, you risk losing lifetime value.

Click here to read the full article in the American Express OPEN Forum and get more insights from our CMO, Debbie Cates, on what you can do to help protect your company from loss.