Plus500 deploys Email RiskScore to transform the customer trading experience
LONDON, UK & Tel Aviv, September 2019 — Emailage, the global leader in online fraud prevention and email risk assessment, is working with Plus500, a leading international financial firm providing online trading services in contracts for difference (CFD). Plus500 is implementing Emailage’s solution to streamline the platform’s customer onboarding process with less friction.
Emailage’s Email Risk Score uses email addresses to authenticate customers online against 150 data points. Additionally, Emailage provides powerful, global network intelligence to facilitate a one-click experience that Plus500 customers expect.
Plus500, headquartered in Israel, boasts a global presence with subsidiaries in the UK, Cyprus, Australia, Singapore, and Bulgaria. Its trusted brand presence attracted $1.3 billion in customer deposits in 2018. Now, by partnering with Emailage, Plus500 will build upon this success by furthering its commitment to enhancing customer services to deliver an improved trading experience.
As Plus500’s email risk assessment vendor, Emailage will support its future growth plans as it continues to expand into new markets with an excellent trading experience for customers. Through an extensive data consortium, Emailage will verify the identity of users from all over the globe, taking the strain and stress away from Plus500 while speeding up the customer journey.
David Zruia at Plus500, said: “Our new relationship with Emailage is a win not only for the Plus500 brand but, most importantly, for our end users. Genuine customers will experience even less friction, enabling them to complete the onboarding journey in less time and with less frustration.”
Chris Thomas, General Manager of EMEA at Emailage, commented: “Plus500’s global brand presence, cutting edge trading technology, and customer base required a holistic solution, so Emailage’s Email Risk Score was a natural fit. By working with Emailage, Plus500 will also reap the rewards of decreased operational costs and fewer chargebacks.”