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Preventing fraud without impacting the user experience

Consumer trust in sharing economy services has declined, causing hard-earned brand reputations to come unstuck. Failure to stop bad actors not only reduces overall trust but consumer lifetime value and user retention.

Sharing economy brands must minimize operational and reputational risk to avoid slipping into a negative cycle of consumer skepticism and lost revenues. This requires a new approach for establishing whether a user is who they say they are, without adding friction.

Why the email address?

Email addresses act like a global passport. Consumers are happy to hand over this information at sign up, and every use of an email address leaves a trace.

Over time, those traces become a multi-layered story that paints a complete picture of that user’s identity. It’s this intelligence and history associated with each email address that provides a frictionless way to prevent fraud and deliver the new approach to user authentication that is required to adapt to today’s new environment for consumer trust.

The time to act is now

Failure to get a handle on the new normal for consumer trust and safety will heavily impact the bottom line of sharing economy platforms. And when you consider it’s just as hard for a consumer to trust a stranger as it is for platforms to trust their users, a better method for user authentication is more than a nice to have – it’s a necessity for future success.

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