With a common goal of approving real customers and thwarting bad actors, customer support is an indispensable partner in the fight against fraud.
However, fraud prevention tools can sometimes cause unnecessary friction, which can negatively affect the experience customer service delivers through:
- An inability to complete transactions
- Timely, complex authentication processes
- Slow response times caused by disrupted processes
We all know poor experiences can lead to lost revenue and negative perceptions. A partnership between customer support and fraud prevention helps reduce those risks.
Together, teams from these two departments can ensure anti-fraud tools accurately and rapidly detect cases of fraud without interfering with the customer experience.
Download our helpful guide to learn how your department can partner with customer support to outsmart fraud.