I know what you’re thinking, “continuous iteration” sounds like a buzzword for software developers that has no real meaning for end users. For some organizations, that might be the case, but at Emailage, we take the philosophy of continuous iteration and constant improvement seriously. Our teams understand that fighting fraud is a team sport and our end users are the MVPs. As our teammates, they deserve the best fraud prevention tools on the market.

That’s why I want to take this opportunity to shine a spotlight on our development and decision science team – to pull back the curtain on the people who power the best fraud management technology available. Last time in my Behind the Science series, I discussed the importance of small development teams focused on open lines of communication.  In this article, I want to discuss the factors that make continuous releases the most effective way to fight fraud, and how we gather the data necessary to make those releases possible.

What is continuous iteration?

Emailage has the privilege of operating in a unique and constantly evolving B2B space. Unlike most organizations selling a standardized product or service, our products, and the data that propel them are constantly evolving. This constant change requires development and decision science teams that stay on their toes and are always working to improve our solutions. This, in essence, is continuous iteration.

Big brands boast about their continuous development, some even release new features and updates on a nearly daily basis. The most prominent difference between an iterative development process and a traditional agile development process is constant releases. Instead of operating in rigid “sprints” lasting between 2 and 4 weeks, product updates are released when they’re ready. This doesn’t mean skipping critical QA steps or integral feature testing, in fact, it’s quite the opposite. Regimented sprint schedules mean delaying QA and testing because those tasks are scheduled in advance. Iterative development has teams roll directly from development to testing to production in a fluid motion for maximum efficiency.

Continuous releases, fluid development, and testing have a variety of benefits, most notably for end users. In the case of Emailage, they receive the latest and greatest technology as soon as it’s ready and can be confident that our fraud prevention solutions are always operating at their best.

Sourcing the right data

Data is everything in iterative development, especially in the fraud prevention space. In our industry, every change has to be data-driven. Whether that means shared fraud data from our global network of confirmed fraud activity or feedback about the usefulness of our fraud management solutions – our data insights start with our end users. Here are just a few of the ways that our teams cultivate the right information to improve our products:

  • By valuing customer data – Our global data consortium would not exist without the vast and diverse customer ecosystem we have at our fingertips. By sharing fraud data with us, our users help stop fraud attacks on every industry around the world. The data they share is one of our most powerful fraud prevention tools.
  • By cultivating a community – We take our relationships with our customers seriously and understand the value behind a free flow of information. For this reason, we bring our customers together for networking and educational events like our annual Connect conference. We understand that they benefit from the insights industry peers have to offer.
  • By taking feedback seriously – We are always listening to user feedback and using it to launch and improve products. Our RapidRisk Score was born directly from customer feedback and we couldn’t be prouder of what it’s done to improve fraud prevention for organizations using it.
  • By constantly learning – Our adversaries are dynamic, sophisticated, and organized. If we want to have any hope of staying ahead of them, we must exist in a state of constant learning. In order to facilitate this, every member of our team from marketing to development to decision science is always researching the latest fraud attacks and trends. Collaborating on small pod-like teams allows ideas to flow freely and trend data to be shared, delivering real actionable change with the information gained.

Continuous improvements

With small teams and infinite usable data coming in, continuous iteration just makes sense. Without a constant flow of updates and improvements, we would be hoarding the knowledge that stops fraud in its tracks. We take our commitment to the fight against fraud seriously at every level of the organization and our development teams work tirelessly every day to ensure customers are getting the best fraud prevention solutions on the market.

In the next installment of my Behind the Science series, we’ll go one-on-one with a member of the world-class Emailage decision science team to answer the most asked questions about fraud prevention.

Want to take a closer look at the power that a simple email address can have in stopping fraud? Download this whitepaper to find out why a notorious former fraudster calls the email address “one hell of a fraud indicator.” Get your copy today.